SMART PR is designed to find the agent with the buyer
We know that Agents with other brands have listed properties around your property and price point. We contact the Agents in your marketplace who have “For Sale” signs in the front yard to see if they have a buyer match for your home.
In a fair to good economy, Buyers tend to move up in price point when purchasing their next home. They also tend to stay within 5 miles of their old residence. We target these potential future buyers.
Agent with the Buyer
Everything about the SMART PR program centers around the Agent who has a buyer. So “Agent” in SMART PR is right in the center.
Relocation buyers have a sense of urgency and need to make a quick deicision on their next move, which might be a weekend trip out to look at homes at their destination city. Just like the move-up list, we target these potential buyers through our relocation connections we have built over the last 30 years.
Track Record Agents
This list of agents will have recently sold or listed a property around your home. This shows that they have a track record in the area, and may have other clients with interest for your area. Targeting this group of agents may produce a quick buyer.
A home’s profile is just like a resume. A poorly written profile on home can often turn a prospective buyer away before they even get to see the home in person. We write up a profile that is strategic and descriptive and does not give the seller’s negotiating position away.
Our MLS system allows us to reverse prospect, which may allow us to search for buyers other agent are working with. In reverse prospecting the listing agent is looking for buyers that are looking for a home that match the features of a house the agent listed.