The premium is substantial, according to plaintiffs. Partnership with Super Bowl Champion Darrelle Revis and Introduction of New Flavors Help Solidify Continued Growth. It also announced a new national distribution deal with Target Corp. for its green tea-based drinks. Since 2002, Steaz has continued to provide fans with better, high quality beverages while maintaining a strong socially responsible relationship with their ingredient partners around the world. In a press release , First Beverage Group managing partner Nicole Fry, whose investment banking firm managed the transaction, said the deal provided the former shareholders with liquidity and brings the company a new value-added strategic partner. from 8 AM - 9 PM ET, Copyright © 2020 PR Newswire Association LLC. The two new flavors join Steaz’s existing assortment of popular iced green tea varieties, including Blueberry Pomegranate, Mint, and Grapefruit Honey. Following the two-month campaign, a total of 6,000 blog posts or reviews were written, 2,000 Facebook fans and Twitter followers Century 21 Scores With Series Of Real-Time Marketing Campaigns, Purina's Bus Shelter Ads Make Cats Want To Pounce -- And Humans, Play, S.W.A.V. Sales of Steaz Iced Green Tea grew by more than 68%. Steaz, the nation's top ... Steaz Energy features organic green tea paired with flavorful and functional natural ingredients. This section of the report is vital in enabling report readers to decipher and identify the segment in the target market that coins revenue maximization without having any bottlenecks that eventually hamper growth in global Bottled Tea … "Target and Costco are ideal retail partners for Steaz in our next stage of company growth. A recent class action claims that Steaz tea is not low in sugar despite its label stating the product is “lightly sweetened.” Plaintiff Tiffany Taylor claims that Steaz tea products are prominently labeled as “lightly sweetened” and “flavored with other natural flavors.” NEW YORK, March 13, 2015 /PRNewswire/ -- 2015 Steaz, the best-selling organic and fair trade certified green tea-based beverage company in the United States announced today the expansion of its Iced Green Tea line into 1,700 locations of mainstream retailer Target, allowing millions of new consumers access to Steaz' great-tasting organic beverage lines. Ingredients. Enter the mommy bloggers. Helps for refreshing the mind, body & soul. "If they did mention us, we asked them to disclose that they received the samples.". Steaz is a lineup of organic energy drinks – like iced green tea – available through health food stores, Amazon, and other retailers. were added and 250,000 coupons downloaded. Check to receive email when comments are posted. We added distribution in mainstream grocers, such as Hannaford and Fresh and Easy and accomplished all of this without adding any new items to our product lines. Select Same Day Delivery or Drive Up for easy contactless purchases. It replaces the current line of Diet Steaz Sparkling Green Tea. Password   Thanks to It's Hip To Save. The Steaz brand was emptied from the shelves of Target and production had to be increased to meet the demand. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. In 2014 and 2015, Steaz started appearing in Costco and Target stores across America. I used my experience as a momblogger to connect with others in the space that I knew would value an organic, fair trade, not to mention tasty, beverage. Cision Distribution 888-776-0942 I had a great experience working with Paul Magnini and the team at Chemistry. social media circle, offering consumers buy one, get one free coupons. Read Full Post ... (buy 4 Steaz Iced Teas…use buy one get one free coupons and you have dinner for $3!!! Steaz, an Inventages portfolio company, announces it has been acquired by a privately-held strategic buyer. Filtered Water, Cane Sugar+*, Natural Flavors (pomegranate, Blueberry … products," according to Show. Free Steaz at Target Grab your coupon for a FREE 16 oz. This, following the Company's 2014 expansion into Costco, which began offering Steaz in the Northeast region in March 2014, followed by the Midwest in August. A USDA organic, lightly sweetened, vegan product. Steaz' pride is anchored in their Organic and Fair Trade certifications supporting sustainable farming around the world. She can be reached at amyc@mediapost.com. What a nice surprise to see this come in through my Google alerts. Get Tea from Target to save money and time. Steaz Zero Calorie is sold in 12 oz. ... Kroger, Stop & Shop, Target, and Costco. No synthetic ingredients "Thanks to our loyal and growing consumer base, we exceeded our financial goals as a company and experienced a 41% growth in net sales. Find loose leaf tea, tea bags, bottled tea & more. No added sugar. A total of 30, 000, 000 impressions. Initially sold in Whole Foods locations, Steaz had now quadrupled its potential shopping audience. Steaz Organic Iced Tea at Target. Facebook and Twitter feeds were also created to complete the Steaz items up to 25% off + Free P&P: 25% off: 30 Nov: Top Steaz Black Friday Deals | Limited time offer! This coupon is valid at Target only. It is an American company that makes organic tea soda and energy drinks and has only been in existence since 2002. You can find Steaz in stores nationwide, such as Whole Foods, CVS and Kroger to name a few, as well as other retailers near you. What is Steaz Organic Energy Drinks? Posted by ShortOnCents at 11:15 AM. Free Steaz Zero Calorie Coupon & Steaz Iced Tea Coupon. We’ve chronicled them in our Class-Action Tracker. In 2005, Steaz signed an agreement with distributor Polar Beverages, which allowed their products have to become available in some supermarkets. As a result on these on-target connections, we enjoyed a great success rate and established a good name for the brand in the space. Beverage Industry Magazine is the information source for analyzing trends, formulation, technology and products shaping the beverage industry. Market Trends According to the India Brand Equity Foundation the global Ready To Drink tea market was valued at around US$ 24.5 Bn and the market is projected to witness significant growth during the forecast period. The objective: spread the word about Steaz' availability in Target, despite having limited shelf space alongside bigger, more established brands. Steaz Expands Distribution Into Target fully recyclable glass bottles and eye-catching four-packs. there are a couple other Steaz coupons available for you: Free Steaz Zero Calorie Tea coupon (this one is good at Whole Foods only) Buy one get one free Steaz Tea … on a trial basis. Following a record-breaking year of 41 percent net sales growth, The Healthy Beverage Co. LLC’s Steaz brand launched four new ready-to-drink beverages under its Unsweetened, Lightly Sweetened, and Zero Calorie product lines. 100% Plant Powered Energy Drink Sustained energy from tea- 160mg of caffeine, 100mg of L-Theanine, 100% DV Vegan B12.   Forgot? ... Kroger, Stop & Shop, Target, and Costco. Market Overview. Steaz beverages can be found nationwide at Whole Foods, Kroger, Stop & Shop, Target, and Costco. Sales of Steaz Iced Green Tea grew by more than 68%. No comments: Post a Comment. For instance, Steaz introduced an iced tea without any sugar infused with passion and dragon fruit flavors, in addition to jasmine hibiscus with sweetened lime in 2017. It's more interesting than water, but it'll still keep you hydrated. "2014 was a record-breaking year for Steaz," said Steaz CEO Linda Barron. Iced tea lovers, look no further! For more information visit http://www.steaz.com/. "In the same way that Steaz is dedicated to providing the very best products with the highest quality ingredients, we are very committed to working with industry leaders that are aligned with our core values," said Steven Kessler, Co-Founder, Steaz. : Aussie Postal Service Ships Holiday Gifts With Personal Videos Attached, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. South America tea market is forecasted to register a CAGR of 2.2% during the forecast period (2020-2025). "We got started using Nielsen's We saw double digit growth with our existing valued retail partners, such as Whole Foods and the Ahold banners (Stop & Shop, Giant Carlisle). Shop Costco.com's great collection of tea. “A 12 pack of Steaz Tea costs as much as $25.99 whereas a 12 pack of green tea from a competing brand costs as little as $3.79,” the plaintiffs said. A, HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. Bloggers were not paid to mention Steaz, and "received samples (whether they ended up mentioning Steaz or not), in order to review the Win It! Everybody wins with Steaz Teaz: your tastebuds, your health, your pocketbook and the earth. Steaz then became available in supermarkets, and in 2014 and 2015 at Costco and Target. All Rights Reserved. Product Title Steaz Green Tea, 100% Natural, Blueberry, Pomegranate, Acai, 16 FL OZ (Pack of 12) Average Rating: ( 5.0 ) out of 5 stars 2 ratings , based on 2 reviews Current Price $20.18 $ 20 . Prior to that, Steaz could only be found in local groceries and food markets. The initial complaint references the comparative cost between 12-packs of Steaz Tea and its competitors. Separately, Steaz also announced a formula and packaging enhancement to its core Sparkling Green Tea … The lawsuit, filed in a Pennsylvania federal court, argues Steaz tea is high in sugar because it contains 30% of the amount of added sugars recommended … It is flavored with other natural flavors. What's better than grabbing a bottle and walking on the beach, going for a hike, or heading to a picnic in the park? A blend of green tea, Tulsi, and spearmint with organic fruits, botanicals, and sparkling water for a crisp and refreshing everyday energy. April 2013 – Triple Leaf Herbal Teas. samples to 72 mom bloggers and 130 couponing bloggers. They support our vision of providing consumers with refreshing beverages that are both great tasting and good for the mind, body and soul.". Share to Twitter Share to Facebook Share to Pinterest. Stateside, Steaz Teas targeted mommy bloggers to enhance its brand awareness when allotted coveted shelf space at Target stores The expansion into additional Costco regions and Target stores across the country is a testament to our continued success in delivering the uncompromising quality and flavor our fans crave.". Founded in 2002 in Doylestown, Pennsylvania, Steaz develops, sources and markets organic, fair trade, ready-to-drink (“RTD”) green tea based products. 'Power Mom 50,' a list of mom bloggers," said Ned Show, CEO of Chemistry. Steaz organic iced green tea, all-natural energy drinks and prickly pear waters are created with organic, fair trade ingredients you can feel good about. Go here to print off a coupon for one FREE 16oz Steaz Organic Iced Teaz. December 2013 – Laci Le Beau Super Dieter’s Tea. About SteazSteaz is a brand of flavorful, great tasting, all natural, organic and fair trade green tea based beverages in two healthy and delicious product lines – iced green teas and energy drinks. If you're already a paid subscriber, please sign-in. Free to qualified media, marketing and advertising professionals. Shop Target Torrington Store for furniture, electronics, clothing, groceries, home goods and more at prices you will love. Better still, retailer Kroger began carrying Steaz Teas not long after Target started stocking the brand. One lucky Bonggamom Finds reader will be selected to win a Steaz gift pack consisting of 6 cans of yummy Steaz Teaz and a $10 Target giftcard. Steaz sent ... Great for use at Target and I use it at Earth Fare. Sales of Steaz Iced Green Tea grew by more than 68%. By December 2009 their sales were double the amount of their best month ever at … Amy Corr is managing editor, online newsletters for MediaPost. Enter the mommy bloggers. Premiumization of tea products is gaining prominence among consumers owing to its functional properties, which in turn is expected to boost the growth of the market. MediaPost All Stars (January 21, 2021, NYC), Agency of the Year (January 21, 2021, NYC), Creative Media Awards (January 26, 2021, NYC), Marketing Automotive Awards (August 11, 2020, Online), Digital Out of Home Awards (October 15, 2019, NYC), Sold! Enjoy low warehouse pricing on namebrand tea products. Since becoming CEO in October 2013, Barron has been committed to focusing company attention and resources, both personnel and financial, on driving the Iced Green Tea and Energy platforms. "Along the way we enlisted the help of Kim Moldofsky, who is a blogger herself, and huge help in Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. The expansion into new retailers comes on the heels of a new high profile partnership with Super Bowl Champion and New England Patriot Darrelle Revis along with the launch of four new flavors: Lightly Sweetened Grapefruit Honey, Unsweetened Passion Fruit, Unsweetened Dragon Fruit and Zero Calorie Goji Blackberry. The strength of the sales in these regions has kept the brand in rotation at Costco and looking to add additional regions. 18 The case begins in 2009, when Steaz had the opportunity to sell their products in 1500 Target stores around the US, but in such a competitive market, they knew being quite an unknown brand they would need to optimise on this opportunity even though their budget was limited. [2] [4] In 2014 and 2015, Steaz also became available at Costco and Target stores . Suggested retail pricing for a four-pack is $4.99. How cool is that. Diet tea has been the target of at least two recent class-action lawsuits. The objective: spread the word about Steaz' availability in Target, despite having limited shelf space alongside bigger, more established brands. pointing us to other leading bloggers." Steaz® Iced Green Tea Blueberry Pomegranate. Today, you can also find Steaz at Whole Foods, Kroger, and other common retailers, where it’s typically sold for about $2.50 per can. The PPC ads saw 20,000+ visits to the Steaz website. Iced tea is a drink that you can enjoy at any time of the year—although, for obvious reasons, it's much more pleasurable to sip on during the hot summer months as a means to cool off and rehydrate. The brand tasked its new agency, Chemistry Communications, to create a social media push with a budget of $100,000. ... and his $98 price target implies a one-year upside of 24%. Email This BlogThis! Here’s our Steaz review. “Prickly pear fruit, which is the source of the cactus water in Steaz Cactus Water, has a light, berry-like flavor to it that we think is flavorful but not overpowering,” Steaz CEO Linda Barron told BeverageDaily. December 2013 – Laci Le Beau Super Dieter ’ s Tea to core! Steaz also announced a formula and packaging enhancement to its core Sparkling Green Tea grew more! In these regions has kept the brand in rotation at Costco and Target on. Objective: spread the word about Steaz ' availability in Target, having... 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